The pulse of world sport.
Sportzadda is a global sports newsroom built for the way fans actually follow the game today โ on their phones, in real time, across 19 sports and a dozen languages. We pair a relentless human newsroom with responsible AI to bring you scores, stories and stats faster than the final whistle.
Make following any sport, anywhere, feel effortless.
Sport is the world's biggest shared story, but following it has never been messier โ a dozen apps, paywalls, spoilers and stats scattered everywhere. We started Sportzadda to fix that: one home for live scores, breaking news, deep analysis and fantasy insight, fast enough to keep up with the action and smart enough to know what you care about.
We believe the next decade of sports media belongs to teams that are mobile-first, SEO-first, AI-first and ad-first โ without ever compromising the trust of the fan. That balance is the whole company.
Four principles, one product
Mobile-first
Every screen is designed for a thumb before a mouse. Sub-second live updates, zero layout shift and offline-ready pages for fans on the move.
SEO-first
Structured data, clean URLs and lightning Core Web Vitals on every match, player and tournament page โ so fans find the moment the moment it happens.
AI-first
AI drafts recaps, surfaces stats and personalises your feed at the speed of live sport โ always labelled, always reviewed by a human editor before it publishes.
Ad-first
Monetisation is a first-class layout primitive, not an afterthought. Ad surfaces reserve exact space for zero CLS and a genuinely premium reading experience.
The values behind every byline
Accuracy over speed โ but we want both
A wrong scoreline is worse than a slow one. Every stat is sourced from official feeds and cross-checked before it reaches you.
Independence
Our editorial calls are ours alone. Commercial partnerships never buy coverage, angles or ratings.
Transparency
When AI helps write a story, we say so. When something is sponsored, we label it. Fans deserve to know how the sausage is made.
For the fan, first
We write for the person refreshing the score at midnight โ not for algorithms, advertisers or egos.
Read the full rulebook we hold ourselves to.
Led by builders and journalists
Riya Verma
Editor-in-Chief
Marcus Kessler
Head of Product
Aisha Nair
Director, AI Newsroom
Diego Santos
VP, Revenue & Partnerships
Backed by a global newsroom of 120+ writers, editors and engineers across 8 countries.